tractor supply

Passing along the Tractor Supply Co. mission statement to current and future employees; emphasizing the importance of reviewing and accessing interactions with customers

For this project, I served as the sole motion designer and animator for 23 customer service training videos, managing the animation process from production planning through final delivery.
Created production timelines and coordinated directly with the client-side project manager to keep videos on schedule.
Designed and illustrated characters and visual assets.
Developed reusable character rigging templates to streamline production across the video series, and animated each video.
Balanced creative development with production management to maintain consistency and efficiency across a large series of deliverables.
Per NDA agreement with Tractor Supply, training video samples are available upon request.

Credits

Client: Tractor Supply Company
Studio: Story Preserve
Art Director:
Sofia Diaz
Illustrator:
Sofia Diaz
Animator:
Sofia Diaz
Director:
Justin Baker
Editor: David Wilkinson

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